The Yaow Seamoss Story, in 40 Seconds of Our Own Footage
Quick answer: Yaow Seamoss is a Houston company founded in 2019 by J. Bellot. Everything starts with organic Purple African Seamoss, hand harvested off the corals of East Africa, then made fresh to order in Houston as gel, real-fruit refreshers, and moss pops. The 40-second film below tells that story entirely in our own footage.
Watch: the whole story in 40 seconds
No stock footage and no actors. Every clip is ours or was sent to us by a customer: the coast where the moss grows, the kitchen where the gel gets made, the markets where Houston first tried it, and the fridges it ends up in.
What you’re seeing, clip by clip
- Zanzibar, East Africa. Footage from our sourcing trips: the coast, the harvesters, and raw purple sea moss straight off the corals. Wild-harvested, never pool-grown, never bleached, and lab-tested at multiple stages before it becomes anything you can buy.
- The Houston kitchen. Small batches, made fresh to order since 2019. That’s why orders ship cold, Monday through Wednesday.
- H-E-B Quest for Texas Best, 2022. We entered H-E-B’s annual competition for Texas food makers and pitched on camera. The archive clips in the film come straight from the original pitch video.
- Real customers. A kid at the market with his refresher, a cowgirl with a bottle, one seriously stocked fridge, and a market visitor telling us she’d never buy mango anything, except this one.
From a market table to Texas fridges
The company started at Houston farmers markets in 2019, selling gel and refreshers table by table. The 2022 Quest for Texas Best pitch came next. Today the same products ship cold from our online store, go out in wholesale cases, and keep turning up in customer fridges around the state. The recipe for that growth hasn’t changed: source it clean, make it fresh, and let the flavors do the talking.
Why the film says food, not medicine
Sea moss collects big promises on the internet. Ours stays small and true: it’s a mineral-dense whole food, and that’s the claim. The film ends on taste for a reason, because no routine survives a product you don’t actually enjoy. If you want the fuller picture, read what sea moss does and doesn’t do or the most-searched questions, answered honestly.
Questions people ask about Yaow Seamoss
Who founded Yaow Seamoss?
J. Bellot founded Yaow Seamoss in Houston in 2019. It grew out of local farmers markets before moving online and into wholesale. His original 2022 H-E-B pitch is still on YouTube.
Where does the sea moss come from?
From the corals of East Africa. It’s organic Purple African Seamoss, hand harvested, never pool-grown, never bleached, and lab-tested at multiple stages. More on that in why source is the first thing to check.
Was Yaow Seamoss on H-E-B Quest for Texas Best?
Yes. Yaow Seamoss entered H-E-B’s Quest for Texas Best in 2022 and pitched on camera. You can watch the original pitch on YouTube, and several clips in our story film come from it.
Where can I see more customer videos?
The testimonials page hosts customer stories, and there’s more on TikTok and Instagram at @yaowseamoss. For checkable facts and quotable data, see the press page.
Ready to taste it? Start with the sampler or browse the full catalog.