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The Sea Moss Brand from Shark Tank, and What the Hype Did Not Change

Quick answer: The sea moss brand from Shark Tank is The Transformation Factory, which landed a deal in 2022 and put sea moss gel in front of millions of people. Whether a Shark Tank deal makes a jar of sea moss better is a different question, and the checklist below answers it.

Every week someone lands on our site after searching “sea moss Shark Tank.” Fair enough, that pitch is how a lot of America met sea moss. Here is the honest story and what it means for your jar.

Which sea moss brand was on Shark Tank?

The Transformation Factory pitched sea moss gel on Shark Tank in 2022 and walked away with a deal. The exposure was rocket fuel for the whole category, search interest in sea moss jumped, and every maker in America, including us, benefited from the education their moment provided.

Did Shark Tank change what is in the jar?

No. Television changes distribution and marketing budgets, not biology. The things that determine whether sea moss is worth eating stayed exactly the same: where it grew, how it was harvested, whether it was pool-grown or bleached, how fresh it is when it reaches you, and whether anyone tested it. Those questions apply to a Shark Tank brand, to us, and to the vendor at your farmers market equally.

The post-hype checklist

Ask any sea moss seller, famous or not: Does the label name the harvest waters? Is it wildcrafted or pool-grown? Is it lab-tested, and for what? When was this jar actually made? Fame answers none of these. We publish our answers plainly: organic Purple African Seamoss from the coral beds of East Africa, never pool-grown or bleached, lab-tested at multiple stages, blended fresh to order in Houston.

How does Yaow compare to the Shark Tank brand?

We wrote the full side-by-side, using their site’s own claims: Yaow Seamoss vs The Transformation Factory. Short version: they are the bigger name; we are the fresher jar with the named source, and we make formats they do not, drinks, pops, and raw moss included.